Proptech company Yardi has announced some extensions to its coworking and flexible space offerings. One was the launch of its new CoWorkingCafe.com site, which is designed to “enable real-time reservations for conference rooms and private offices.”
“CoworkingCafe.com publishes coworking and flex locations across the country, including real-time availability, amenities and packages, photographs, floor plans, and even 360-degree videos,” the statement read. of the society. An application allows, as one would expect, both to search for potential workspaces and to visualize them. “CoworkingCafe.com joins Yardi’s five existing commercial listing platforms, CommercialCafe, CommercialSearch, PropertyShark, 42Floors and Point2, all of which now display coworking availability alongside traditional commercial listings. Together, these sites attract 2 million monthly visits and generate 300,000 high-quality leads per year.
Space owners can manage their ads while marketing on the network. The product integrates with Yardi Kube, where companies can manage marketing and warranties along with accounting, customer contacts, communications, data and Wi-Fi, according to Yardi. The company says this creates a “single, connected, end-to-end solution.”
Since last year, there have been a number of moves towards broader networks of coworking and flexible space management. last august, WeWork and Cushman & Wakefield have formed an exclusive partnershipenabling them to market to both owners and businesses on WeWork’s management experience platform, as well as new co-developed solutions.
Then, in February 2020, WeWork and Upflex, a coworking aggregator and global flexible workplace startup, announced a partnership to create a global network of more than 5,500 flexible space locations.
In May 2022, Upflex hybrid work platform supplier announced a $30 million Series A fundraising round led by WeWork and including Newmark, Cushman & Wakefield, Ecosystem Integrity Fund and others. The company says the new round brings its total funding to $34.1 million.
Yardi’s other move was the acquisition of CoworkingMag.com, a content site, following the established trend of businesses using general content, rather than direct sales materials, to attract leads and create brand positioning. authority.
Yardi says the site “regularly ranks among the top results for coworking-related searches in the United States,” which broadens the reach of the company’s coworking listings and should be attractive to coworking users and providers alike. .
According to the existing company information on the CoworkingMag websiteit “reaches tens of thousands of people around the world”.