Ultra-textured butterfly cut defying gravity airy bob, today’s haircut trends all tell a similar story: Va-va-voom volume is back in vogue. And now, a new look lends itself to the more is more movement. The frame cut which, as the name suggests, flatters and frames the face while adding texture, volume and movement to the hair. But what really sets this style apart is its Zoom camera friendliness.
“I would notice when Madeleine[Petsch[Petsch[Petsch[Petsch]was filming Riverdaleher hair was so long – there were frames in which the hair just continued,” the famous hairstylist said Marc Menawho coined the term, says Charm inspiration behind the cut. “I noticed a lot of actresses had their hair so long they had to pull it out to get all the hair in the frame.”
Mena realized that the same dilemma would apply to the hair of non-actors on Zoom and Facetime calls too. Hence the new reign of the frame among contemporary hairstyle trends. “People are using zoom and facetiming more and more, it never goes away,” says Mena. “And that cut frames your face while you’re on those calls, so you can feel confident on camera.”
Plus, people are just tired of the monotony that can come with super long hair. “When your hair is really long, it can be hard to try trendy hairstyles,” he says. “It can be difficult to do this Kim Kardashian’s 90s Inspired Updo or Cindy Crawford’s freaky look with dropped shoulders. People are starting to shorten more and more because it’s more versatile.
A-listers already understand the frame’s vast benefits: Khloe KardashianZendaya, Kaia Gerber, Mindy Kaling, and Zoey Deutsch have all been spotted sporting variations of the cut in recent months. “The frame is suitable for all ages and all hair colors,” Mena says, noting that its length, while hard to define, is a big plus: it’s extremely adaptable in terms of the ways you wear it, and even if she looks chic, she is really easy to style.
“It’s not long, in that case people with long hair won’t consider it long, and it’s not short because people with short hair won’t find it so short,” Mena says. “It’s somewhere between long and short. No one wants to claim it, so why not just claim it themselves? »
If you’re feeling swayed, here’s what to ask the salon. “Show your stylist the picture of the frame and tell her you want the front bangs to go down to the tip of your nose,” Mena suggests. “Stylists will want to layer from there, following the guide around the bangs and nose, then pull the back of the cut and start blending all around to match…. The thing about this haircut is that it is heavily layered in the front, so the bangs area is thicker.
If this process sounds familiar, that’s because it is. “It’s almost a kind of kiss, but we still have the length and fullness at the bottom,” says Mena. “But the shag is a bit sheer at the ends, while the frame maintains the thickness at the ends.”
Another advantage of the frame? Like other ultra-layered cuts, it’s pretty much pre-styled: the shape makes a statement no matter what you do with it. That said, the frame is practically made for a 90s blowoutsaid Mena.
“The va-va-voom hair is back. The 90s and ‘60s, all that volume,” he says, suggesting old-fashioned hot rollers to achieve that larger aesthetic is better. “It’s super easy – just blow your hair out, straighten it, then grab large sections [of your hair], wrap each roller around your hair, and that’s it. Leave them on until the hair cools down, and it will give you that volume.
T3 Luxe Volumizing Hot Rollers
High Tops Drybar Hook-and-Loop Rollers
You can also DIY a 90s blowout at home with a hot brush or styling tool. “You just want to make sure you’re lifting your hair at the roots, so you can use a Dyson Air Wrap or a round brush hair dryer,” says Mena. Once hair is styled, just be sure to finish with a texturizing spray for dramatic style. “Oribe Dry Texturizing Spray is my staple product that I always use,” he says. “Or [try] a flexible firming spray that does not weigh hair down, like Marianilia Finishing Spray.”
But the most important thing is to have fun with your frame! “People are starting to go out more and do more social things, and people just want to feel good,” Mena says. “Try different TikTok styling techniquesand experiment with your look.
Sutra Beauty Infrared Thermal Brush
Oribe Dry Texturizing Spray
Danielle Sinay is associate beauty editor at Charm. Follow her on Instagram @daniellesinay.
Originally appeared on Charm