SCAD FASH Museum of Fashion + Film presents Horst P. Horst: Essence of the Times

Horst P. Horst The Essence of the Times at SCAD FASH Museum of Fashion + Film
Courtesy of Horst Estate

SCAD FASH Fashion Museum + Film presents Horst P. Horst: The Essence of Time

ATLANTA, GEORGIA, OCTOBER 2022 – The Savannah College of Art and Design is thrilled to mount the Essence of the Times exhibit at the SCAD FASH Museum of Fashion + Film, opening October 6. The exhibition highlights the illustrious career of Horst P. Horst, one of the most influential photographers of the 20th century, showcasing more than 80 significant works spanning seven decades, including vintage prints and previously unseen fashion editorials venerated by Horst, brand photographs and portraits.

“Celebrated by Madonna in her unforgettable music video for ‘Vogue’ in 1990, Horst has created an unrivaled ambitious universe brimming with beauty, grace and style adored by icons and imitators alike,” said SCAD President and Founder, Paula Wallace. “Each photograph seduces, captivates the eye and ignites the imagination with what lurks in the shadows. He was the Cher of photography, a one-named legend whose work will amaze you, so don’t miss “Horst P .Horst: Essence of the Times.

Curated by Rafael Gomes, Creative Director of SCAD FASH Museums, in collaboration with Horst Estate and esteemed art collector and enthusiast Gert Elfering and Juan Carlos Arcila-Duque, Curator of The Art and Design Project Gallery, Miami, Essence of the Times is the largest survey of Horst’s work in the United States to date. Featuring fascinating images tracing the span of Horst’s career – from his dreamy and surreal early still lifes for Vogue in the 1930s to his suggestive palladium prints of the 1980s and landmark portraits of the early 1990s era – the exhibition showcases his expert eye for cap- among fashion, film and high society icons including Carmen Dell’Orrifice, Diana Vreeland, Elsa Schiaparelli, Diane von Furstenberg, Elsa Peretti, Vivien Leigh, Marlene Dietrich , Salvador Dalí, Gloria Vanderbilt, Iman, Patrick Kelly, Yves Saint Laurent, and Halston, among others.

“The Horst Estate is delighted to welcome the public to this magnificent exhibition which pays tribute to Horst P. Horst as an artist of exceptional taste and remarkable talent,” said Elfering, who runs the estate. “Fashion was the predominant pillar of her work, but it shouldn’t be reduced to just fashion — ‘lifestyle’ is more accurate, and this important distinction is reflected in Essence of the Times. Our sincere thanks go to SCAD, Rafael Gomes and Juan Carlos Arcila-Duque of The Art Design Project Gallery who so ably presented this extraordinary exhibition.

Born Paul Albert Bohrmann, Horst (German-American, 1906-1999) is famous for his striking and unforgettable images with unique compositions that assimilate the principles of surrealism and classicism. With his first Vogue cover in 1935, he redefines the possibilities of fashion photography, inspiring the shift from hand-drawn illustrations to the full embrace of film by fashion magazines. Throughout his career, Horst has been sought after for his meticulous attention to detail and his highly stylized aesthetic, with dramatic lighting and theatrical poses.

Horst first studied furniture making and carpentry under Walter Gropius, founder of the Bauhaus school, before moving to Paris to apprentice with the famous architect Le Corbusier. In Paris, he meets George Hoyningen-Huene, the star photographer of Vogue France. Hoyningen-Huene became Horst’s mentor, inviting him into the elite creative circle of 1930s Paris. When Hoyningen-Huene left Vogue in 1935, Horst took over the role of chief photographer, eventually creating hundreds of vibrant images for the publication during his 30-year tenure. During this period, Horst skilfully moved from black and white photography to new color processes and was admired and supported by important members of the fashion world such as legendary Vogue editor Diana Vreeland. In the 1960s, encouraged by Vreeland, Horst began a series of photos depicting the lifestyles of international high society figures, including Consuelo Vanderbilt, Jacqueline Kennedy Onassis, Duchess of Windsor, Gloria Guinness, Baroness Pauline de Rothschild and others. Also embraced by the art world, Horst began exhibiting in major galleries in 1932. His work has been the subject of numerous museum exhibitions, including retrospectives at the National Portrait Gallery and the V&A in London and the International Center of Photography in New York, as well as featured in elegant monographs and other major volumes. In 1989 Horst received the Lifetime Achievement Award from the Council of Fashion Designers of America, and in 1996 he received the Master of Photography Award from the International Center for Photography.

“We are proud of our continued partnership with Horst Estate,” said Arcila-Duque, curator of The Art Design Project Gallery. “Essence of the Times is a gem, showcasing the many facets of Horst’s magnificent work and enduring influence.”

Students from many of the university’s top study programs – including photography, fashion, interior design, advertising, luxury and brand management, art history and graphic design – will have the opportunity to interact with the curators through a special program including gallery visits and exclusive discussions.

“Horst P. Horst is respected not only for his expertise behind the camera lens, but also for his commitment as an artist to meticulously caring for every detail of his beautiful and artful images,” Gomes said. “It’s such an important time for our students to be able to learn from one of photography’s greatest practitioners and engage with Horst’s historic work.”

Essence of the Times is viewable from October 6, 2022 through April 16, 2023. For more information, visit


Scottie Albertson


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SCAD FASH Fashion Museum + Cinema

1600 Peachtree Street NW

Atlanta, Georgia

(404) 253-3132

About SCAD FASH Fashion + Film Museum

SCAD FASH Museum of Fashion + Film celebrates fashion as a universal language, clothing as important vectors of identity, and film as an immersive and memorable medium of popular culture. Located within SCAD Atlanta, the museum features dynamic exhibits, captivating films, and engaging events that harness the rich and rich legacy of fashion history to inspire contemporary designers and future innovation. Supported by the university’s strong global presence and relationships with renowned contemporary fashion designers, filmmakers and creative professionals around the world, SCAD FASH is an integral part of the SCAD educational experience. Like the award-winning SCAD Museum of Art, SCAD FASH serves as a creative resource for students of all ages and a source of inspiration for visitors. Through programming that engages the university’s wide range of academic disciplines, SCAD FASH offers a variety of exhibitions, films, installations, performances, and events to enliven and inspire the greater community throughout the year. Each program is designed to attract and appeal to visitors with a variety of backgrounds and interests, ranging from textiles and jewelry to photography and film. Past exhibitions have featured the work of designers Ruth E. Carter, Azzedine Alaïa, Pierre Cardin, Carolina Herrera, Mary Katrantzou, Guo Pei and Oscar de la Renta. Photographic exhibitions featured the work of Albert Watson, Jonathan Becker, Bill Cunningham and Omar Victor Diop. The exhibits are accompanied by curated film series that complement the programming. Past films include Pierre Cardin: The Future, The First Monday in May, Funny Face, The Leopard, and Ovation for Oscar, among others. For more information, visit

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