SCAD FASH Museum of Fashion + Film Features “Face Value” Sneaker Masks by Freehand Profit

Yeezy 700 Gas Mask German Shepherd1-photo credit Freehand Profit

SCAD FASH Museum of Fashion + Film Features “Face Value” Sneaker Masks by Freehand Profit

World-renowned artist showcases more than 30 intricate sculptural masks made from rare sneakers in museum’s first exhibit

ATLANTA, GA – The Savannah College of Art and Design announces Face Value, the first museum exhibition by cutting-edge visual artist Gary Lockwood, also known as Freehand Profit, featuring more than 30 of the artist’s elaborate deconstructed works from rare and highly coveted materials. classic sneakers.

Inspired by his lifelong love and affinity for hip-hop, graffiti and anime, Lockwood began deconstructing rare, expensive and collectible sneakers into intricate masks in 2010, a dynamic exploration born out of his innate love for the sneaker subculture and graffiti artists, who often use respirator masks when creating their work. Since then, Lockwood has built more than 200 masks, usually made from a single pair of shoes, “sampling” or “remixing” the raw materials of the sneakers. With these works, the artist seeks to push the boundaries beyond the traditional public perception of sneakers, positioning them as sacred works of art.

Retaining the branding and style of the original shoes – including the Nike Air Max, Travis Scott Jordan 1s, Yeezys, glow-in-the-dark Doernbecher Jordans, Nike SB Dunks and ASICS – the fantastical three-dimensional masks engage ideas of real and perceived value. Lockwood’s works are homages to the entertainers, DJs, graffiti artists and b-boys who laid the foundations of hip-hop and sneaker culture.

“I’m very excited to bring Face Value to SCAD FASH and Atlanta,” said artist Gary Lockwood. “The show celebrates over a decade of dedication – bordering on obsession – and brings us all together with my best sneaker mask work from collectors around the world. This exhibition is a chance to explore these works individually and as a whole, and I look forward to the ideas we form together.

Lockwood’s sneaker masks have become cult favorites among sneakerheads, athletes, rap and hip-hop artists and collectors around the world, including Kevin Durant, Method Man, DJ Skee, Strange Music and Iman Shumpert. The artist has also collaborated with adidas, Def Jam, Nike, Versace, Champs Sports and others.

Face Value presents a range of works borrowed from international collectors and constitutes the artist’s first museum showcase. The exhibit coincides with the announcement of SCAD’s new sneaker design minor, driven by student interest and alumni success in the field. The minor will propel graduates to the top of a lucrative and growing market with enhanced professional credentials.

“We are delighted to present the incredibly stimulating work of Freehand Profitit at SCAD FASH,” said Rafael Gomes, Curator and Director of Fashion Exhibitions at SCAD. “This exhibition will be an electrifying exploration of the artist’s homage to sneaker culture, hip-hop, graffiti artists and the world of anime, and is sure to excite our students and the community.

SCAD students from the university’s top-ranked study programs – including prop design, fashion design, animation, fine art, graphic design, advertising and fiber – will have the opportunity to engage with Lockwood through a roster of exhibition tours, masterclasses and other programming.

On view at SCAD FASH from April 19 to Sept. 11, 2022, Face Value is curated by Rafael Gomes, Director of Fashion Exhibitions. For more information, visit


Scottie Albertson


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SCAD FASH Fashion Museum + Cinema

1600 Peachtree Street NW

Atlanta, Georgia

(404) 253-3132

About SCAD FASH Fashion + Film Museum

SCAD FASH Museum of Fashion + Film celebrates fashion as a universal language, clothing as important vectors of identity, and film as an immersive and memorable medium of popular culture. Located within SCAD Atlanta, the museum features dynamic exhibits, captivating films, and engaging events that harness the rich and rich legacy of fashion history to inspire contemporary designers and future innovation. Supported by the university’s strong global presence and relationships with renowned contemporary fashion designers, filmmakers and creative professionals around the world, SCAD FASH is an integral part of the SCAD educational experience. Like the award-winning SCAD Museum of Art, SCAD FASH serves as a creative resource for students of all ages and a source of inspiration for visitors. Through programming that engages the university’s wide range of academic disciplines, SCAD FASH offers a variety of exhibitions, films, installations, performances, and events to enliven and inspire the greater community throughout the year. Each program is designed to attract and appeal to visitors with a variety of backgrounds and interests, ranging from textiles and jewelry to photography and film. Past exhibitions have featured the work of designers Ruth E. Carter, Azzedine Alaïa, Pierre Cardin, Carolina Herrera, Mary Katrantzou, Guo Pei and Oscar de la Renta. Photographic exhibitions featured the work of Albert Watson, Jonathan Becker, Bill Cunningham and Omar Victor Diop. The exhibits are accompanied by curated film series that complement the programming. Past films include Pierre Cardin: The Future, The First Monday in May, Funny Face, The Leopard, and Ovation for Oscar, among others. For more information, visit

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