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Pretty as a picture, Samsung’s The Frame TV is designed to hang on your wall like a work of art. Unlike ordinary 4K flat screens, it can be equipped with a gallery-style photo frame, to better display the artwork and photographs in standby.
The Frame is ideal for those looking for something extra for their next TV. A new Art Mode lets you display works of art, both classic and modern. For the largest collection of digital art, you can subscribe to the Samsung Art Store, which has over 1,400 images. The set can also show your own photographs.
Buy it: Samsung The Frame (2021) QLED 55 inch | John Lewis £ 969 (was £ 1099)
Naturally, The Frame also looks great with regular TV. It features a 4K QLED HDR panel and uses a Quantum 4K image processor renowned for its supreme detail and vivid color (undoubtedly great for watching Portrait Artist of the Year).
This The Frame 2021 iteration is also very thin (almost half the depth of its predecessor) and is designed for flush mounting. A slim wall mount included.
One of the reasons it’s so thin is that a lot of electronic devices have been bundled together in a separate box that delivers TV pictures and power to the screen through a single thin optical cable. If you have a TV box or Blu-ray player, these connect directly to that One Connect box, rather than the set itself, which greatly simplifies the amount of cable spaghetti you have to deal with. . You will need to find a place to park the box though, as the box is quite bulky.
A key attraction of The Frame is the ability to customize it with interchangeable bezels. Magnetic, they can be easily glued or changed. John Lewis sells a variety of different colors and styles, so that you can match the screen to the interior of your room.
Buy it: Modern Frame Frame for Samsung The Frame (2021), 55 inch | John Lewis £ 99
Additionally, light sensors are used to automatically monitor ambient light and adjust picture settings accordingly, while motion sensors can automatically turn on the TV to showcase artwork when someone enters. a piece.
Naturally, The Frame has all the regular streaming apps. Samsung’s Tizen smart platform comes with Netflix, Disney +, Prime Video, Apple TV +, Now TV, Britbox, BBC iPlayer, and ITV Hub, to name a few, and it works with Alexa, Google Assistant. and Bixby for voice control.
The Frame has been a huge success for Samsung. The brand says it sold a million last year alone, and it’s not hard to see why.
What the critics say
John Lewis buyers Samsung’s The Frame rating 4.7 out of 5, over 400 reviews praising its design and image quality.
“Really great photo. Comes with a wall mount and an amazing One Connect box that manages all cables so you only have one fiber optic cable to the TV.
“Super happy with our purchase and I recommend it without hesitation. “
“The setting is magnificent, it looks like a work of art here! I don’t think I will ever be able to go back to a normal TV.
“Especially nice when we have guests so that we don’t just show a blank screen. “
“In picture mode, people don’t recognize it as a TV. “
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