Samsung Electronics today announced a new partnership with YellowKorner, a world-renowned fine art photography collective, to provide consumers with a vast collection of photographs by world-class and emerging artists on The Frame, its lifestyle television, and make fine art photography more accessible through the Art Store.
Founded in 2006, YellowKorner is a leading fine art photography house based in France, operating a network of over 130 galleries around the world in 25 countries. It offers more than 3,000 limited edition prints certified in collaboration with some of the world’s greatest artists of this generation.
Through this partnership, The Frame will offer an extensive collection of photographs curated by YellowKorner, allowing viewers to discover and experience the magic of photography in a way that has never been possible before. The Frame will also be exhibited in certain YellowKorner art galleries in France, where customers will be able to discover The Frame and will have the possibility, thanks to a QR code, to have information about The Frame.
In addition, Samsung and YellowKorner will partner with renowned and emerging artists to organize exhibitions in Paris with the aim of democratizing fine art photography. Both websites, Samsung and YellowKorner, will show details, where visitors can delve into the partnership, the iconic Lifestyle TV and its main art platform, the Art Store, where some YellowKorner artists are present. .
The Art Store currently has over 1,500 works of art from over 600 artists from 42 different countries that consumers can enjoy in 4K image quality from museums and galleries around the world, including the Albertina Museum in Vienna, the State Hermitage Museum in St. Petersburg, the Prado Museum in Madrid, the Tate Modern in London, the Van Gogh Museum in Amsterdam and LUMAS.
“The partnership with YellowKorner signifies the growing presence of The Frame’s Art Store as one of the leading art platforms in the world,” said Jongsuk Chu, executive vice president and director of the Europe office of Samsung Electronics. “We hope this partnership will continue to provide our consumers with an easy and accessible entry point to discover their favorite works of art. “
The Frame is Samsung’s award-winning lifestyle TV that turns everyday living space into an art gallery with stunning artwork from the Art Store. The 2021 version builds on The Frame’s iconic design, offering an even thinner 24.9mm bezel, reflecting the depth of a traditional photo frame and allowing viewers to focus on the artwork itself.
The Frame range is available in seven screen sizes, ranging from 32 “to large 85”. Taking advantage of cutting-edge 4K QLED picture quality, The Frame also uses a light sensor to sense surrounding lighting conditions and automatically adjusts the screen’s brightness and color tone to deliver stunningly vibrant images all over the place. by displaying the work of art as it was intended to be seen.
For more information on Samsung’s line of lifestyle TVs, please visit www.samsung.com.