Samsung launches ‘The Frame’ TV in India: check features and other details

Samsung has officially launched updated models of “The Frame” TVs in India. The new line of QLED TVs comes with Samsung’s 4K Quantum Processor which offers 4K AI upscaling capability. Designed to look like a slim picture frame, The Frame TV offers customizable magnetic frames that users can change to suit their tastes.

All models feature a 4K QLED display and support HDR10+ and Supreme UDH Dimming. It also comes with a matte screen that helps minimize glare and supports video calling using Google Duo. Samsung has also added some features to The Frame TV such as True Dolby Atmos, Object Tracking Sound, SpaceFit Sound, EyeComfort mode and more.


The Frame TV is available in five screen sizes – 43-inch, 55-inch, 65-inch and 75-inch and is available on e-commerce platforms like Amazon and Flipkart and major offline retail stores.

Those who purchase The Frame TV from Samsung’s official online store or Samsung store can enjoy cashback of up to 20% at select banks. Samsung is also giving away the Galaxy A32 with the 75-inch model and a Galaxy A03 with the 65-inch model for free.

In addition, consumers will receive a standard three-year warranty and an additional 10-year screen burn-in warranty with new Frame TVs.

Apart from The Frame TV, Samsung has also announced a new blue color variant for the Galaxy Z Flip 4. To give you a quick recap, the Galaxy Z Flip 4 is powered by the Qualcomm Snapdragon 8+ Gen 1 and offers 8GB of RAM and more. to 512 GB of internal storage. The Samsung Galaxy Z Flip 4 starts from Rs 89,999.

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