Samsung brings the art of Pattachitra to its The Frame lifestyle TV

Samsung has introduced Pattachitra art from the tribal areas of Odisha and West Bengal in its lifestyle TV The Frame, which is TV when on and art when off. Pattachitra’s art on The Frame is part of a collection of local Indian folk and tribal art from around the country on the lifestyle television art store, which hosts over 1,400 artworks. This initiative aims to revive Indian folk art and bring it to your living rooms through The Frame.

Pattachitra is an art form in which paintings are done on a piece of cloth, where “Patta” refers to cloth and “Chitra” refers to an image. Pattachitra is a painting done on canvas and manifests itself in rich color application, creative patterns and designs, and the depiction of simple, mostly mythological themes. Delivering superior picture quality with QLED technology that enables lifelike colors, enhanced contrast and crisp detail with 100% color volume for exceptional picture quality.

The frame also comes with Samsung’s Quantum Dot technology, a powerful Quantum 4K processor, 4K AI upscaling capabilities, and SpaceFit Sound which automatically optimizes sound settings after analyzing your room environment.

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