Riverina Dairy Co. launches new cheeses via Paper Moose

New fetta and haloumi range

Riverina encourages foodies to make dinner daring with its new line of flavor-infused cheeses.

The National Campaign is the first publication of independent agency Paper Moose.

Idea is the hero of Riverina’s new line, bringing food to life through a series of daring micro-narratives – from mountain top of fetta pesto with basil to trekking on tangy haloumi slabs with jalapenos, and more.

Each spot was filmed entirely behind closed doors, using miniatures at different scales paired with rich sound design to transport the viewer’s imagination into intrepid culinary scenarios.

Paper Moose / ECD CEO Nick Hunter said AdNews the miniatures were specially created – both sourced and 3D printed, in collaboration with a miniature expert from Yippee Ki-Yay.

The campaign is running online, on social media, in print and in retail.

Riverina Dairy Co., Marketing Manager Karen Prebble says Paper Moose brought the new line of fetta and haloumi to life: “We needed a partner agency that understood the importance of standing out from the aisle. cluttered dairy products while expanding our category at the same time.

Paper Moose Creative Director Jeremy Willmott said the miniatures captured the theme, “What better way to showcase Riverina’s daring array of flavored cheeses than a daring miniature adventure atop your dinner party. “

Credits:

Client: Riverina Dairy Co.
Marketing manager: Karen Prebble

Agency: Paper Moose
Executive Creative Director: Nick Hunter
Creative Director: Jeremy Willmott
Artistic Director: Katie McIntyre
Editor: Pete Saladino
Head of Design: Georgia Shillington
Designer: Evelyn Tran
Account Director: Steph Grant
Account manager: Madeleine Huxely

Production: Moose in paper
Production manager and producer: Maren Smith
Production coordinator: Isabella Torv
Director: Josh Logue
Photographer: Christian Mushenko
Food stylist: Nicola Sinclair
Director of Photography: Simon Higgins
Production designer: Chantel Covey
Model Makers: Youpi Ki-Yay!
Publisher: Oliver Trauth-Goik
Retoucher & Colorist: Suriya Black
Senior Sound Designer: Joe Mount
Sound Design & Mix: Electric sheep music

Media: it’s Flow

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About Debra D. Johnson

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