CINCINNATI–(BUSINESS WIRE)–August 9, 2022–
Flexible packaging and materials science leader ProAmpac, in partnership with Whole Foods producer Purition, announced a breakthrough with ProActive Recyclable® paper pouches for powdered meal shakes. This fully recyclable high barrier paper pouch replaces Purition’s original non-recyclable multi-layered packaging.
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ProActive Recyclable® Paper Pouches for Powdered Meal Shakes (Photo: Business Wire)
“Purition engaged with the materials science experts at ProAmpac to create a recyclable packaging solution for their nutritional powders. This partnership led to the launch of the ProActive Recyclable® paper bag and is further proof that collaborative innovation brings innovative sustainable paper packaging to market,” said Adam Grose, Chief Commercial Officer of ProAmpac.
Purition and ProAmpac have improved the durability characteristics of the ProActive Recyclable® paper pouch by minimizing the overall material without sacrificing the protective characteristics of the product. In addition, the ProActive Recyclable paper bag can easily be recycled into paper streams.
“This unique paper-based technology provides the high oxygen and moisture barrier needed to protect the dry powder. The product also has optimal stiffness for shelf appearance and consumer handling,” says Lynsey Maddison, Senior Product Development Manager for ProAmpac Europe.
ProActive Recyclable® paper pouches are digitally printed by ProAmpac Ultimate Digital allowing Purition to transition smoothly to the new structure with minimal graphic adjustments. “All items are executed as a composite, and the high-quality printing maintains Purition’s minimalist earth-tone palette, ensuring labeling is crisp and clear for consumers,” says Maddison.
“As an environmentally focused brand, Purition wanted to provide consumers with more sustainable packaging. We approached ProAmpac with this challenge and they responded with a new easy-to-recycle paper bag solution. This new format, combined with crisp digitally printed graphics, supports the Purition brand and its promise of sustainability,” says Edward Taylor of Purition.
To learn more about how ProAmpac can meet your sustainability needs, contact [email protected] or visit ProAmpac.com.
Purition leads the way in complete natural nutrition for optimal health and weight loss. Learn more at purition.com
ProAmpac is one of the world’s leading flexible packaging companies with a comprehensive product offering, delivering creative packaging solutions, industry-leading customer service and award-winning innovation to a diverse global marketplace. ProAmpac’s approach to sustainability – ProActive Sustainability® – provides innovative and sustainable flexible packaging products to help our customers achieve their sustainability goals. We are guided in our work by five core values that underpin our success: Integrity, Intensity, Innovation, Involvement and Impact. Cincinnati-based ProAmpac is owned by Pritzker Private Capital along with management and co-investors. For more information, visit ProAmpac.com or contact [email protected]
About Pritzker Private Capital
Pritzker Private Capital partners with mid-market companies based in North America that hold leadership positions in the manufactured goods and services sectors. The firm’s differentiated and long-lived capital base enables efficient decision-making, great flexibility with deal structure and investment horizon, and alignment with all stakeholders. Pritzker Private Capital builds businesses for the long term and is an ideal partner for entrepreneurs and family businesses. Pritzker Private Capital is a signatory to the United Nations Principles for Responsible Investment (PRI). For more information, visit PPCPartners.com.
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CONTACT: Kristy Paulin
KEYWORD: OHIO EUROPE UNITED STATES NORTH AMERICA CANADA
INDUSTRY KEYWORD: SUSTAINABILITY ENVIRONMENT PACKAGING RECYCLING FOOD/BEVERAGE GREEN TECHNOLOGY MANUFACTURING RETAIL
Copyright BusinessWire 2022.
PUBLISHED: 08/09/2022 08:44 AM/DISC: 08/09/2022 08:44 AM
Copyright BusinessWire 2022.