Paper Moose has fun with its first job for fintech Valiant

Fintech and loan market, Valiant is helping small business owners find the right loan quickly in its first creative work for the brand by its new creative agency, Paper Moose.

Using a ball pit, the campaign shows how overwhelming the many options available to business owners when looking for funding can be. However, with the help of Valiant, they can easily find the right option.


Other assets:

CTV Tradie 30″:

Two 30-second spots were created for the campaign, showing how Valiant can help business owners find the right loan for them. At one location, pastry chef Julia is busy in the kitchen after her signature dish went viral. The voiceover explains that Julia “needed a loan quickly to meet her request, but Julia quickly realized that there were a lot of business loans and lenders.” Symbolizing the overwhelming number of options available, ball pit balls begin to fall from the roof, leaving Julia swimming in her own ball pit of choice, before a golden ball presents itself, signifying the capacity of the platform. -form Valiant to help him find the right choice.

The campaign will run on TV, SVOD, digital, YouTube and social media.

Jeremy Willmott, Creative Director of Paper Moose, said: “We had a lot of fun throwing 9,000 balls at our actors for these spots, showing just how overwhelming the business loan market can be and how simple the solution is. with Valiant.”

Andreas Polizois, Marketing Director at Valiant, said: “We see a kindred spirit in Paper Moose. We knew their playful approach would create something fun and unique for Valiant to stand out in the stifling corporate lending landscape while effectively communicating our proposition.”


Client: Valiant
Founders: Ritchie Cotton, Alex Molloy
Marketing Manager: Andreas Polizois

Agency: Paper Moose
ECD: Nick Hunter
CD: Jeremy Willmott
Editor: Pete Saladino
Head of Strategy: James Sykes
Group Account Manager: Liz Stephens
Account Manager: Madeleine Huxley
Production Manager: Maren Smith
Design Director: Yasmin Jones
Creator: Jason Fidel

Production: Paper Moose
Main producer: Lucy Whirledge
Director: Steve Anthopoulos
Director of photography: Dimitri Saunders
Production Design: Alex Holmes
Lion’s Paw: Marea Fowler
Editor: Oliver Trauth Goik
Colorist: Yanni Kronenberg
VFX: Ben Draisma
Music and sound: powerful sound
Sound design and mixing: Matt Perrott
Composer: Caleb Jacobs

Paper Moose adds Valiant to its growing portfolio of challenger brands, including Australian Ethical, Brighte, Felix and Nano.

About Debra D. Johnson

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