No kidding: 30% + price increase on Fujifilm photographic film and paper from April 1, 2019

Update: Hours after the announcement, several online retailers and eBay sellers increased their prices by up to 40% in anticipation of the April 1 change. The price hike continues to thrive in 2019. Well done to everyone taking advantage of the situation and thank you all for supporting the community.

As of April 1, 2019, every film and photographic paper product sold by Fujifilm will see a “two-digit percentage”Price increase according to a new press release.

Fuji Color Negative Film, Color Reversal Film, Quick Snap Cameras and Control Tapes will increase by 30% and cover:

The exact price increase has yet to be confirmed by the Japanese photography giant, although with wording like “The minimum increase is planned at 30%“is the opinion of this photographer that we can expect it to be much more. Given a current price of $ 11.99 for a roll of 35 mm Provia 100F in B&H, that means a potential price after April 1 of $ 15.50 – about 20% more than a roll of EKTACHROME E100 at same store.

Interestingly, the INSTAX movie was not explicitly mentioned in the official press release, which goes on to state:

In recent years, Fujifilm has faced the rising cost of raw materials and logistics. In the past, Fujifilm has absorbed some of the costs by undertaking intensive structural reforms and communitizing production facilities, but as a responsible manufacturing company and to provide the high quality products our customers expect, the company will institute a price increase.

Fuji’s Latest Global Professional / Consumer Price Increase came in 2016, which saw a price increase of around 10% on all “consumer and professional photographic films, including black-and-white, color negatives, color reversals, and single-use cameras.

Interestingly, Fuji’s Single Ace single-use cameras saw a standalone price increase in 2018 by up to 30% in some markets (in addition to an all-new packaging design).

Fuji remains one of the most commercially prudent film makers today and, at the very least, this latest price increase should allow the film industry to cover its costs as an ongoing concern.

Who knows, if consumers absorb these costs (as they have done at least four times since 2000), there may one day at Fuji Japan be an appetite to maintain it, or even grow it. Regardless of your personal views on the business, this slightly unlikely possibility is a good thing. You can read the official press release here.

Your comments below, please.

~ ME

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About Debra D. Johnson

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