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American network NBC covered the growing interest in film photography on its evening news Monday (October 17) with one subtle difference — he shot the entire segment on film.
The “Developing Story” segment, moderated by journalist Gadi Schwartz, was shot with a 1970s Beaulieu 4008 camera as well as a Rhona Super 8 camera, giving the segment a distinctive look. It is the first NBC news segment to be shot on film in over 40 years.
Schwartz tweeted that the segment also included stills shot on a Minolta SR-T 101, Canon AE-1 and Mamiya RB67.
The report came a week after Eastman Kodak – the company that makes Kodak cinema and filmstrips – said it wanted to hire more than 300 new staff to ensure it could meet photography demand. , which has seen an explosion of interest in recent years.
You can see the full clip via NBC’s Twitter below:
In the segment, Schwartz said, “Here at NBC News, it’s been over 44 years since we measured footage in actual feet.
Schwartz joined the popular YouTuber movie grainy days filming a movie in Los Angeles. When asked what he thought of the sound of filming a movie, Grainydays (aka Jason Kummerfeldt) replied that it sounded like “old mechanical perfection”.
The news also visited a camera store Tuttle cameras in Long Beach, where owner Erik Vitwar said demand for films had recently tripled and prices for vintage cameras had “skyrocketed”. He used the example of a Canon AE-1 which currently sells for $299, up from $160 three years ago.
The segment also paid a visit to photography tutor School of Light, with tutor Andrew Hall saying the film “is always magical – it never ceases to be exciting”. He even staged a six-year-old photographer, Byron Lewis, already in love with filming: “It looks like magic”.
Schwartz also released behind-the-scenes footage from the film’s set only, which you can view below.