Mark Zuckerberg announces new creator monetization tools for Facebook

In a seven-part post yesterday, Facebook founder Mark Zuckerberg laid out plans for the near future to improve opportunities for influencers and digital creators to earn money by posting on both Facebook and on its sister platform Instagram, owned by Meta. Announcement includes opening Facebook Stars token tipping system to all eligible creators, expanding Reels Plays Bonus program to more creators, and launching an Instagram Creator Marketplace to help connect sponsors with publishers for brand partnerships.

“We are heading towards a future where more people can do creative work they enjoy, and I want platforms like ours to play a part in making that happen,” Zuckerberg wrote.

Here’s what creators should expect on Facebook and Instagram:

Free use of monetization tools until 2024: Instead of starting to charge creators to use Facebook’s paid online events, memberships, badges, and newsletter products, Zuckerberg says these tools will remain free until 2024, so creators will continue to keep all earned income.

Interoperable subscriptions: Facebook Groups will open up, allowing creators to grant access to subscriber-only groups to their paying fans and subscribers on other platforms – a neat maneuver to attract younger users to the Facebook fan base. creator economy towards Facebook, which has, over the years, begun to lean towards an older demographic.

Facebook stars: The token tipping system, which allows viewers to purchase virtual stars and send them to their favorite creators, will be open to “all eligible creators,” Zuckerberg said. This gives publishers a revenue stream endemic to the platform to help monetize reels, live streams, or videos on demand.

Reels Play Bonus Program: Meta will open the Reels Play Bonus incentive to more creators, who will become eligible to earn up to $35,000 each month based on the performance of up to 150 Reels Creators nominated for inclusion.

Creator Marketplace: As the creator economy grows and evolves, so does the interstitial economy. There is no longer a need to pay high agency fees or negotiate with managers to get an influencer’s endorsement. Zuckerberg announced that Instagram will test a Creator Marketplace where brands and creators can connect directly for partnership and sponsorship opportunities.

NFT: It has long been said that NFTs are on the horizon, it looks like NFTs are coming to both Instagram and Facebook. Zuckerberg says starting with a small group of creators in the US, Meta-owned platforms will begin allowing account holders and creators to view and post NFTs in Instagram feeds and stories .

About Debra D. Johnson

Check Also

DxO extends and synchronizes its optical modules on all its editing tools

DxO has announced that users of one of its titles – DxO PhotoLab 5, PureRAW …