New Delhi, 14 April: deRivaz&Ives inaugural online auction of film poster heritage in India was a success, setting new records for many iconic images of Indian cinema, with many lots exceeding 50 bids in the intense battle to own a small part of Indian cinema. film heritage on paper in ruins and fragile.
There was fierce competition for iconic items, but interest was low for many lesser-known films and designs. Competition between a handful of cinephiles – some from the fraternity, some based in India, others simply respectful of the fragile heritage of the poster – gave rise to unexpected tussles like Khel Khel Mein (1973) , Shatranj Ke Khilari (1978), and the four iconic photographic images of Amitabh Bachchan on Deewaar’s lobby cards (1975).
Dev Anand’s lesser-known films, such as “Aandhiyan” (1952), “House No.44” (1955), and “Manzil” (1960), all broke records, as did “Tarana” (1951), ” Khamoshi” (1969), ‘Aavishkar’ & ‘Majboor’ (1974), ‘Mili’ (1975) and ‘Laila Majnu’ (1976).
“We are delighted with our inaugural auction on India’s cinematic poster heritage. It’s always good to set new world records in a relatively nascent and small market. Naturally, the market is growing rapidly with interest from England, Singapore, Dubai, the United States and, of course, India. However, the involvement of the film fraternity will need to improve if preservation efforts are to make a significant leap forward. I’m sure our next auction will generate more interest,” said Ambassador (Retired) Niranjan Desai, Chief Spokesperson of deRivaz & Ives.
FIVE BEST RECORDS (INR)
1. MotherIndia – poster of the first version of a sheet – 425,600
2. Mughal-e-Azam – poster of the first version of three sheets – 380,800
3. Deewaar – Four Photographic Prints on Reissue Lobbycard-358,400
4. Mughal-e-Azam – poster of the first version of two sheets – 291 200
5. Awara – original one-sheet release poster – 179,200
6. Khel Khel Mein – original one sheet release poster – 179,200