Indian Film Poster Heritage Online Auction

By IANSlife

New Delhi, April 14 (IANSlife): deRivaz & Ives inaugural India’s Film Poster Heritage online auction was a success, setting new records for many iconic images of Indian cinema, with many lots exceeding 50 bids in the auction. intense battle to own a small part of India that is ruined and fragile on paper. film heritage.

There was fierce competition for iconic items, but interest was low for many lesser-known films and designs. The competition between a handful of cinephiles – some from the fraternity, some based in India, others simply respectful of the fragile heritage of the poster – gave rise to unexpected tussles like Khel Khel Mein (1973) , Shatranj Ke Khilari (1978), and the four iconic photographic images of Amitabh Bachchan on Deewaar’s lobby cards (1975).

Dev Anand’s lesser-known films, such as “Aandhiyan” (1952), “House No.44” (1955), and “Manzil” (1960), all broke records, as did “Tarana” (1951), ” Khamoshi” (1969), ‘Aavishkar’ & ‘Majboor’ (1974), ‘Mili’ (1975) and ‘Laila Majnu’ (1976).

“We are delighted with our inaugural auction on India’s film poster heritage. It is always good to set new world records in a relatively nascent and small market. Naturally, the market is growing rapidly with interest from England, Singapore, Dubai, the United States and, of course, India.However, participation from the film fraternity will need to improve if preservation efforts are to make a significant leap forward. I’m sure our next auction will further galvanize interest,” said Ambassador (Retired) Niranjan Desai, Chief Spokesperson of deRivaz & Ives.


1. MotherIndia – poster of the first version of a sheet – 425,600

2. Mughal-e-Azam – first poster of three sheets – 380,800

3. Deewaar – Four photographic prints on a reissue lobbycard – 358,400

4. Mughal-e-Azam – poster of the first two-sheet version – 291,200

5. Awara – original single sheet release poster – 179,200

6. Khel Khel Mein – original one sheet release poster – 179,200

About Debra D. Johnson

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