Iconic Zig-Zag Rolling Paper Brand Announces the Launch of Zig-Zag Studio

Turning Point Brands Portfolio Lead Brand Aims To Engage Consumers With An Entertainment Platform Focused On The Adoption Of Creativity –

Zig-Zag Studio will launch exclusively on ZigZag.com –

LOS ANGELES, December 01, 2021– (BUSINESS WIRE) – Zig-Zag and Turning Point Brands, Inc. (NYSE: TPB) today announced the launch of Zig-Zag Studio (or “Studio”), the next chapter in the evolution of content, collaborations and media supporting the iconic Zig-Zag brand, on ZigZag.com.

For decades, Zig-Zag has been widely recognized as a staple in pop culture and the cornerstone of music and tobacco culture. With the launch of Zig-Zag Studio, the brand aims to continue its legacy as a media platform and cultural hub where adult consumers and fans can enjoy exclusive content designed to inspire creativity through storytelling and digital visuals. Featuring artists from a wide range of industries and genres, Zig-Zag Studio will focus on art, culture and lifestyle, while serving as a launching pad for emerging talent, products exclusive and artist collaborations.

“At Zig-Zag, we are focused on creating unique and memorable experiences for our customers,” said Eric Anwar, Senior Director of Zig Zag Marketing. “With the launch of Zig-Zag Studio, we’ve created a platform to shine a light on talent through storytelling and foster new ideas to shape our culture and inspire others to implement positive change in our world.”

Zig-Zag will feature “Studio” in multiple layers that promote native content, including photography, video, and live performances by musical artists. The flagship live musical performance series, titled “Studio Sessions”, will kick off with a full lineup of performances from emerging musical elites such as Sleepy Hallow, Mariah The Scientist, Marc E. Bassy and Nghmre. Filmed live in Southern California, fans will be able to stream the series on YouTube and ZigZag.com. Going forward, Zig-Zag will also feature a variety of established and emerging artists, from hip-hop to EDM.

The Studio’s storytelling video series, “Through My Lens,” gives viewers a glimpse into the backgrounds and unique creative processes of artists – from photographers to producers – with the goal of inspiring the next generation of creators. The series will premiere with Sam Dameshek (photographer), Jeff Cole (digital artist), Matt Gondek (fine artist) and Dot (music producer).

To celebrate the launch of Studio, the Zig-Zag brand will also launch its first limited edition clothing and accessories brand called The 1879 Collection. Named after the year Zig-Zag was founded, the modern collection reflects the pioneering story of Zig-Zag’s French heritage with a range of styles, including vintage embroidered t-shirts, hoodies and sweatpants, as well as varsity jackets and raised leather goods.

For more information on Zig-Zag Studio and upcoming releases, please visit ZigZag.com.

About Zig-Zag

Born in Paris in 1879, Zig-Zag Rolling Papers has grown for over a century to become the world’s most iconic premium rolling paper brand. What started as two French brothers, Maurice and Jacques Braunstein, producing papers at their manufacturing facility west of Paris, has grown into a global brand filled with culture, creativity and unparalleled craftsmanship.

About the Turning Point brands

Turning Point Brands (NYSE: TPB) is a manufacturer, distributor and distributor of branded consumer products, including alternative smoking accessories and consumables containing active ingredients, through its iconic flagship brands Zig-Zag® and Stoker’s® and its emerging brands in the NewGen segment. TPB’s products are available at more than 210,000 points of sale across North America, in addition to sites such as www.zigzag.com, www.nu-x.com and www.solacevapor.com. For the latest news and information on TPB and its brands, please visit www.turningpointbrands.com.

Forward-looking statements

This press release contains forward-looking statements within the meaning of federal securities laws. Forward-looking statements can generally be identified by the use of words such as “anticipate”, “believe”, “expect”, “intend”, “plan” and “” or, in each case, their negative or other variations or comparable terminology. These forward-looking statements include all matters which are not historical facts. By their nature, forward-looking statements involve risks and uncertainties as they relate to events and depend on circumstances which may or may not occur in the future. Therefore, these statements are not guarantees of future performance and actual events may differ materially from those expressed or suggested by forward-looking statements. Any forward-looking statements made by TPB in this press release, its reports filed with the Securities and Exchange Commission (the “SEC”) and other public statements made from time to time speak only as of the date of their publication. . New risks and uncertainties arise from time to time, and it is impossible for TPB to predict or identify all of these events or how they may affect it. TPB has no obligation and does not intend to update any forward-looking statements after the date hereof, except as required by federal securities laws. Factors that could cause these differences include, but are not limited to, the company’s annual reports on Form 10-K, quarterly reports on Form 10-Q, and other reports filed by the company with the SEC. . These statements constitute the Company’s cautions under the Private Securities Litigation Reform Act of 1995.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211201005159/en/

Contacts

Raquel cona
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212.896.1204

Kassandra Murray
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217,418.1912

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