I take back everything I said was wrong about Samsung’s The Frame TV

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Until this month, I had no idea why anyone would buy a Samsung “The Frame” TV. It seemed overkill and really just a product to flash that you have enough money to spend on another TV that’s in a room big enough to sit on a stand.

I had so many opinions on The Frame. But I really hadn’t spent much time with one, so I was open to changing my mind. Obviously, as you read the title, I’ve changed my mind and am now eating a humble 55-inch Samsung Frame TV flavor pie.

What is The Frame TV?

The idea behind The Frame is basically that you have a TV that behaves like a work of art when not in use. You can choose from a number of artists and their works (more on that later) – as Samsung says: “The Frame transforms your space into an endless gallery of masterpieces”. The frame has been around for a while, but the one I’m reviewing is Samsung’s 2022 55-inch 4K QLED Frame TV.

What didn’t I like?

I mentioned above that I didn’t think much of the Samsung Frame TV. So what didn’t I like? Well, to begin with: why would you another A television that is not your main television but takes up more space because of its support? I have to admit it was mostly neglect to consider some people To do have room and they don’t live in an apartment in Sydney. I also neglected to take into consideration that The Frame can be ridden, which brings me to my second issue: how practical is it with a dog, cat, or young child? Well, Asha, you can ride it. But you also know what? Not everyone has a dog, cat or young child and if they do, they just might have enough space to have Samsung’s The Frame TV out of the way enough for said dog, cat or young child cannot drop it from the stand.

A recurring theme here was that I decided I didn’t want it, so I wondered why anyone else would.

If we go back to my first issue, however, the Frame doesn’t have to be your second TV, it can be your first (or only) screen. It’s $2,000 and not all that different from other 55-inch TVs, except it’s picture perfect (more on that soon).

Another issue I had with Samsung’s The Frame TV was, “Why would I want artwork on a screen?” I assumed the screen would make it sticky, as the otherwise awesome LG QNED91 TV showed. Oh-boy, was I wrong about that one.

The picture is incomparable

I’ve reviewed a number of TVs since joining Gizmodo Australia and each one, including Samsung’s latest 75-inch Neo QLED, surprises me with the picture quality. Even still, somehow Samsung’s The Frame craps all over those other TVs when it comes to picture. Here’s a close-up shot of the frame, taken with an iPhone 13 Pro Max:

Image: Asha Barbaschow/Gizmodo Australia

You can honestly to see the texture, it looks wet. If that’s how well photographed it looks, I hope you can imagine what it looks like up close.

samsung frame tv
Image: Asha Barbaschow/Gizmodo Australia

I also spent far too long watching a car roll down the side of a mountain. Movement isn’t captured very well in this shot, but you’d be mesmerized as well.


I didn’t see the need for illustrations either. Now that I do, as you can see in the close-up of a flower above, it’s phenomenal quality. When you are in the “Art Mode” of The Frame TV, you can access the Art Store. You can choose from Samsung’s selection (there are over 16,000 artworks) or you can upload your own (via USB or a Samsung phone). Of those 16,000, 20 are free, but paying $24.99 will buy you an individual piece of art. A Samsung Frame Art Store subscription will cost you $5.99 per month after a three-month free trial. However, if you’re buying art, you can take it with you when you buy a new Samsung Frame TV.

You can of course opt for a digital display of the Mona Lisa, but lots of commissions go to the artist, and for Aussies there’s a ton of work by local artists to buy – they get monthly royalties from the Samsung Art Store (it’s based on how many people exhibit their art, so buy Aussie works, y’all). Just a note that if you like the art used in the hero photo for this article, head over to Mulga’s website to see more.

You can also customize the bezels, the frame finish of The Frame and it can also be wall mounted. If you fix it on the wall, you can achieve rotation effects:

He can still do TV stuff

The Samsung Frame does everything a normal TV does, just plus art. You should consider the artistic part as an extra.

samsung frame tv
Image: Asha Barbaschow/Gizmodo Australia

If you want to switch to ‘Art mode’, you just have to press the power button once, which also reduces electricity consumption (but I couldn’t tell you by how much) compared to TV mode . Pressing it again will return to TV mode. Quite simple. Hold the button for five seconds to turn it off, turn it off. Oh, and the Samsung Frame automatically turns on to display your artwork when it senses you’ve entered the room. Leave the room and it goes dark.

But how does it sound?

Quite well, in fact. With The Frame TV, Samsung still gives you its built-in speakers and True Dolby Atmos support, which can also wirelessly transmit the Dolby Atmos signal to a Samsung soundbar. While I think Samsung’s latest Q990B soundbar is pure perfection, The Frame still holds its own.

I found that even half way through the sound was loud and perfectly audible, at full volume it got a bit loud, but not distorted.

The verdict

This humble 55-inch Samsung Frame TV flavor pie tastes really good. I wouldn’t have one in an apartment without the ability to mount it, and my cat would have a blast with the stand. But it’s a good TV with a nice picture, if you’ve got $2,000 to spare and you like art.

The Frame TV is available in 32-, 43-, 50-, 55-, 65-, 75-, and 85-inch models, with rotatable accessories starting at $499 for the wall-mounted rotator (a stand-mounted rotator costs $599).

Where can I buy Samsung The Frame TV?

Prices for the new The Frame TVs range from $799 for the 32-inch model up to $4,999 for the 85-inch model. The 2022 55-inch model I reviewed will set you back $2,095 from Samsung.

About Debra D. Johnson

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