Fuji’s new Instax “contact print” film plus another malnourished toy camera, the Instax Mini 40

If you’re looking for a cheap point-and-shoot upgrade to Fuji’s latest inexpensive Instax point-and-shoot camera, the company will be happy to cover you just a few hours ago with the all-new setting of the Instax Mini 40 camera.

Moreover, if you are missing the darkroom in today’s era of purely digital photography, you can also pair this exciting new camera with the equally exciting Instax Mini C.ohNOTTAVSSTHEET (the alternate color is from the box, not my own design).

A toddler might wear this camera around their neck all day and only cry when they realize their arms are too short to take a selfie in focus because of their arms being too short.

The new movie – technically frame design – dates back to a simpler time when photographers added “ILFORD HP5” borders to color photos, or “Portra 400” borders to black and white photos processed within an inch of their life. These days were great.

The film – which likely won’t be released in Wide, Square, or Monohrome versions – is available for purchase now from all retailers. Not selected stockists, I mean all of them. I buy my Instax at the stationery (not a joke and to be honest, pretty awesome).

Make way for the camera!

The naming convention of Instax cameras, while seemingly impenetrable for the most part, gives us a brief overview of the logic behind this Japanese medical services company that was once one of the largest and most important producers of photographic products. innovative in the world:

  • 2 settings + 2 buttons = 4
  • 4 x 10 sheets per box = 40

Instax Mini 40. Genius.

A tribute to the digital Holga, the Instax Mini40 arrives housed in a state-of-the-art plastic case – and has been called a “toy” by some mainstream news websites. Appearing draped in faux leather, the pebbly surface is revealed to be molded into the shell itself. With the savings on glue and leatherette passed through to you, the consumer: this camera sells for under $ 100.

Don’t be fooled by the inexpensive body, however, where savings have been made with a plastic body / molded leatherette, the decidedly vintage metal rails are indeed… well, ok, they’re plastic too. Check out these promotional photos of the camera in use.

(Note: All photos used in this article were obtained from Fuji’s dedicated mini 40 mini-site and are obviously credit: Fujifilm).

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The camera is for all intents and purposes the same as the Instax 11 released in 2020: press a button to turn it on and pop out the lens. Pull the lens lightly to trigger selfie mode and tap it to turn off the camera. It has a 35mm lens on a 35mm 60mm f / 12.7 full frame film equivalent lens and the shutter operates from ½ second to 1/250 second.

It’s not complicated, but it’s light.

A toddler might wear this camera around their neck all day and only cry when they realize their arms are too short to take a selfie in focus because of their arms being too short.

The only control you have over the camera is:

  • When you insert or change the batteries.
  • When you add more film.
  • When you turn it on.
  • When you activate the selfie mode.
  • When you take a photo.

In terms of what the Instax Mini 40 brings to the table compared to the Instax Mini 11, its model number is 29 integers higher, with the added visual refinement and smoothness of the camera body at a distance. over 100cm (its minimum focusing distance) is sure to turn heads. Finally, as Fuji points out about the Instax Mini 40 website, it has a dedicated logo plate …like a Hasselblad.

Note: The emphasis and comparison is mine.

Will I buy one? Probably not, but that’s only because I recently improved to the SQ8 of my old Mini 90 – an old Instax Mini format camera that has a name 50 whole years higher and looks a bit like the Goonies’ Sloth equivalent of a Leica M.

The Instax Mini 40 is available everywhere now for less than the price of 10 Big Mac meals in New York City. How’s that for the value that you can eat?


~ ME

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About Debra D. Johnson

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