So you want to start a blog.
Believe it or not, content marketing (i.e. blogging) costs 62% less than traditional marketing and generates three times more leads. This means that blogging is not only a hot commodity in the digital world, but also profitable!
However, blogging isn’t just about writing articles on a specific topic. In order to make your blog as profitable as possible, you may need the help of additional blogging tools and software. Fortunately, there are plenty of tools to help you on your blogging journey, and as an added bonus, some of them are even free!
In this article, we give you an overview of some of the key tools to use for different areas of your blog. From brainstorming steps to tracking your analytics, here are some of the top blogging tools you can use to jumpstart your blogging journey.
Tools for brainstorming
Every blog starts with an idea. However, some aspects of the brainstorming process are a bit more difficult to tackle than others. Details like the name, tagline, and overall aesthetic of your blog can get in the way of the creative brainstorming process. Fortunately, there are some amazing tools to help you on the creative journey.
Blog Name Generator is a fantastic tool if you are looking for a unique, creative and completely original blog name. Simply enter your desired industry, two words to describe your blog, and your name to receive a personalized blog name.
Facebook Ad Library is a free service that lets you view ads and see what kind of content-driven ideas are working for other bloggers in your same industry.
AnswerThePublic is a great (and free!) Way to research keywords to find out what questions your target audience may have. From there, you can answer these questions and create content for your blog.
Writing and note taking tools
When writing your blog, it’s important to have a place to take notes and organize your ideas. Whether you’re looking for ideas for possible posts and social media strategies, or even taking notes on other bloggers in your same niche, having note-taking software takes care of your organization for you.
Evernote is a popular choice for writing and taking notes when it comes to your blog. Here you can organize PDFs, photos, and small notes to help you on your blogging journey.
Google Docs is another powerful tool for writing and taking notes. Whether you’re planning your next batch or posts, describing an article, or brainstorming possible ideas, Google Docs can organize your thoughts reliably. Plus, it offers collaboration, offline editing, and even voice typing, all for free.
Grammarly is an amazing tool to proofread your content in an instant. Not only will Grammarly notify you of any grammar and punctuation errors in your copy, it can also help you rephrase sentences for clarity, come up with solutions for structure, and even identify the tone of your writing.
Visual content creation tools
When it comes to your blog, one of the most important aspects is the visual content. Whether it’s a logo, social media content, or a fun website header, having fun visual content is a must. Fortunately, you don’t have to be a graphic designer to create visual content for your blog. In fact, there are a myriad of programs that can help you on your content creation journey.
Canva is one of the most popular online content creation software tools today. With hundreds of pre-designed templates and graphics, it’s an easy-to-use tool for creating social media content, headers, logos, and more. The best part is that Canva has a free version that gives you access to tons of templates and tools at your fingertips.
Unsplash is an option for bloggers who would prefer to have more organic photo content on their site. Here you have the option to use high quality free photos on your site for headers, backgrounds and thumbnails. While other stock image websites charge a fee to use their photos, Unsplash allows you to use their content for free, as long as you credit the photographer.
Gimp is a tool for those who are interested in graphic design but don’t have the budget for all that fancy software. Meaning: Gimp is free software that lets you create unique graphics like the pros. Here you can edit images, illustrate, and create visuals with ease, and if you’re looking for a free online photo editing tool (except Adobe photoshop or an illustrator), Photopea is the place to go. you should bookmark.
Tools to track your blog’s performance
Finally, as a blogger, it’s important to track and measure the performance of your content. After all, how do you succeed without useful feedback? Although the world of analysis and performance monitoring can be difficult to understand, this software makes it easy, accessible and understandable.
Google Analytics is an accessible tool that allows you to track, analyze, and report website traffic. Here you will be able to see which articles, content and pages are generating the most web traffic. This will help you find out what works and what doesn’t with your audience. Plus, you can even track how users are interacting with your blog through clicks and follow links.
Google Search Console is free software that helps you understand why your blog is performing well or poorly. It is a valuable tool because it lets you know what is working from the point of view of search engines and internet users.
Databox is a tracking tool that pulls analytics from software like Google Analytics, Google Sheets, Salesforce, etc. Instead of trying to analyze data from several different programs, Databox brings it together in one easy-to-access program.
Getting started on your blog can be tedious. But, with the right tools, it can become an easy process with amazing rewards. For more information on blogging tools (as well as a few other essential programs and software), be sure to check out the infographic below, courtesy of WebsiteSetup.
Read more: The anatomy of local search rankings (infographic)