DK Tools has expanded its line of Amtech power tools with 15 new additions to the line, including stand accessories.
Amtech Product Manager Val Lu commented on the new additions, “Consumer adoption of power tools is increasing and the market is expected to grow over the next few years. As such, it makes perfect sense for us to unlock this category growth opportunity. for our professional customers. My rationale for the new range was to include very competitive features at a competitive price – which is a win-win for both our business customers and consumers.
DK Tools has also invested to support the launch with rich content including in-use photography and video. Retailers who buy from the range can also expect free POS when placing their orders through the dktools.com web portal.
Ricky Johal, Head of Marketing and eCommerce, added: “This is a key launch for the business, so we’ve created a campaign with the goal of removing barriers to entry and using humor to highlight the emotion of feeling empowered.We also used a lo-fi production technique for the videos to resonate with a wider audience on our Amtech DIY YouTube channel. Additionally, the free POS is automatically added to online shopping carts and includes QR codes to enable product-related content seamlessly between offline and online channels.
A brochure of professional power tools is available on request or when you register to become an online dealer. You can also inquire by phone or e-mail.